To make the "muscularity" of the products more contemporary, Bft has chosen a style featuring strong and straight lines with rounding to connect the different surfaces, showing how strength is now also associated with high technology.
Given the evocative capacity and the perceptions it arouses (strength, speed and high performance), the red colour in the company logo, perfectly in line with the chosen market positioning, was also instrumental.

The next step was to choose a product family for applying the new design language logics: not just one product, but several elements that could be easily identified as part of a large and organised whole.
Thus, work started on five of the company’s cornerstones: an overhead door, a sliding gate, a control unit, remote controls and flashing lights.

Specially designed to be handy and manageable, the remote control has non-protruding buttons to prevent them from being pressed by mistake when kept in a pocket, whereas a soft-touch covering material gives it a pleasant feel.
The flashing light is designed as a modular object, made of three pieces that easily fit together, to simplify the installer's work without affecting the quality and functionality of the product.
Being placed outside and signalling gate activity with its intermittent light, this element becomes a clear symbol of the company, so its shape has been completely redesigned and is now wider and flatter than before, in order to increase both visibility and functionality.
Swing and sliding gates feature the same straight and linked shapes of the transmitter and the flashing light, but no longer seek to conceal all the opening systems that are usually hidden, such as the casing or release systems, since these too become design elements aimed at underlining the end product’s usability and functionality.

Research and innovation don’t stop when the result is achieved: Bft aims to increase the recognisability of its products by studying ways to free them from the classic format which usually distinguishes these types of articles.
The proposal to work in more detail on the materials of the remote controls or to change the covering colour of the flashing lights, e.g. by replacing the traditional orange with a more elegant smoke grey, also visually reveals the company’s desire to stand out in a market that still has much to offer.